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Senior Analyst – Campaign Execution – Proficient

  • Location: Toronto, ON
  • Project Type: Information Technology (IT)

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JOB DESCRIPTION

Location: Hybrid | Downtown, Toronto

Duration: 12 months

Our client, a leading financial institution in Downtown Toronto, is looking for a Senior Analyst – Campaign Execution – Proficient to act as Subject Matter Expert on relevant Data sources, Channels, and campaign design and execution standardsThe successful candidate will have the opportunity to work with one of the Top 5 Banks in Canada.

Typical Day in role:

  • Serving as a Canadian Banking’s (CB’s) “Centre of Expertise” and support revenue generation and operational effectiveness through client treatment and direct marketing activities and ensures good client experience through alignment of clients to the marketing strategies and channels
  • Manage the data required for the business partners to meet their business and financial imperatives
  • Deliver complete, accurate and thorough marketing campaign, channel and/or client offer optimization that helps the business meet their imperatives
  • Support the execution of marketing strategies to ensure efforts meet optimization and analysis requirements

Must Have Skills:

  • Python
  • SAS
  • EDL Processing Daily
  • 5+ years speciality expertise – database / relationship marketing, use of analytical tools, data mining
  • Experience with various data housing environments (e.g. Teradata, Unix, DataLake, cloud)
  • Ability to function in a rapidly changing environment and reset priorities 
  • Highly organized and extremely detail oriented with continuous attention to detail and quality
  • Ability to work steadily and accurately under pressure, especially during peak periods
  • Time management  
  • Ability to breakdown problems into smaller pieces, think critically and communicate complex information

Nice-To-Have Skills:

  • Experienced in financial services, including understanding of marketing fundamentals
  • Strong desire to learn new tools and try new concepts that evolve and optimize current processes
  • Easily develop and convey thoughtful and insightful explanations
  • Facilitation

Soft Skills Required:

  • Team player

Education:

  • Highest Education

FP Inc. is committed to creating an inclusive environment where all team members and clients feel like they belong. In accordance with the requirements set out in the Employment Standards Act, FP Inc. hereby declares that AI is utilized in the screening process for this position. The hourly compensation range for this role is $60/hr -$78/hr. We seek applicants with a wide range of abilities, and we provide an accessible candidate experience. We advocate for you and welcome anyone regardless of race, colour, religion, national origin, sex, physical or mental disability, or age.