Manager, Digital Analytics

JOB DESCRIPTION

Location: Hybrid (Downtown, Toronto)

Duration: 12 months 

Our client, a leading financial institution in Downtown Toronto, is looking for a Manager, Digital Analytics to develop detailed technical data collection and reporting solutions . The successful candidate will have the opportunity to work with one of the Top 5 Banks in Canada.

Typical Day in role:

• Work alongside a product owner(s), and be responsible for analyzing the digital behavior of clients and providing modeling and execution support to assist in personalizing experiences
• Participate on a team where data, measurement, and analysis is integral to smart decision making and building awesome products and features
• Provide objective, value-added insights and analysis to help drive optimization across products KPIs (i.e increased usage and sales recommendations)
• Manage and establish standards for digital analytics capabilities within digital channels
• Establish strong working relationships across business units and platforms to build influence and impact with key business partners. Collaborate with groups to define and achieve deliverables and ensure initiatives are effectively integrated into bank’s procedures and processes.
• Work with stakeholders to understand their business objectives and translate into analytics integration and technology strategy and requirements
• Manage the implementation of multiple concurrent initiatives of varying complexity in a time efficient manner. Monitor and control activities according to plan.
• Continuously identify potential issues, conflicts, and risks. Analyze, mitigate and escalate where appropriate
• Collaborate and contribute on cross-functional data initiatives and manage the effective implementation of assigned deliverables.
• Build critical understanding of customers and how they use products and be a strong internal voice for the power of analytics as a driver of business value
• The delivery of business value in this role comes from a combination of knowledge transfer to key stakeholders and the provisioning of data services and tests to client facing applications (Public websites, Online Banking, Mobile apps)
• Deploy technologies that support the next generation of data collection
• Analyze large data sets and representing the behavior of digital product users to provide insights about user actions that help owners optimize on KPIs (i.e. conversions, attribution models, path analysis, cohort analysis, conversion analytics, etc.)
• Consult with digital team leaders to understand goals and identify potential analytics projects or solutions to further the objectives of the Digital Product teams
• Support Multivariate and A/B testing by exposing core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience

Must-Have Skills:

• 5-9 years of experience in related digital product development or data mining role
• Advanced understanding of tools such as Google Analytics 4 and Google Tag Manager
• Advanced understanding of data visualization tools such as Quicksight and Tableau
• Advanced understanding of marketing analytics, data mining, experimentation and measurement
• Advanced understanding of web and mobile development processes
• Advanced understanding of data visualization best practices
• Intermediate knowledge of SQL
• Familiar with cloud infrastructure technologies that support data collection and reporting 

Nice-To-Have Skills:

• Experience with the deployment of APIs and services for front-end personalization
• Experience with cookie consent platforms
• Knowledge of statistical modelling and forecasting

Soft Skills Required:

• Strong team player with a track record of collaboration and experience working as part of an agile team
• Proven analytics and problem-solving skills
• Strong drive and desire to understand the relationship of organizational components
• Excellent verbal, written, communication and presentation skills
• Highly detail-oriented and comfortable with large amounts of data
• Ability to multitask and prioritize/complete projects in a timely manner

Education:

• Highest education

Finance professional is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.