Senior Analyst – Campaign Execution

JOB DESCRIPTION

Location: Hybrid | Downtown, Toronto

Duration: 12 months

Our client a leading financial institution in Downtown Toronto is looking for a Senior Analyst – Campaign Execution to complete quality assurance audits to ensure the campaign design & build has been accurately interpreted to meets the business need. The successful candidate will have the opportunity to work with one of the Top 5 Banks in Canada.

Typical Day in role:

  • Use SAS and other supporting tools to build campaigns for credit cards and everyday banking accounts/clients.
  • Responsible for translating technical specification into code for the timely deployment of Direct Marketing tactics through a variety of channels
  • Complete quality assurance audits to ensure the campaign design & build has been accurately interpreted to meets the business need
  • Follows all Data Stewardship and Governance policies and processes that align to and support Canadian Banking business strategies and priorities
  • Ensure corporate reputation is maintained by strict adherence to privacy guidelines and ethics, data stewardship and governance policies and processes.
  • Highly skilled at data mining
  • Responsible for development of complex campaigns, integrating and leveraging learnings from past and post campaign results
  • Demonstrate leadership in process improvement, and coding efficiency
  • Identifies and implements new methods or processes to shorten the Marketing cycle or to reduce costs
  • Ensure that all CRM concepts (including predictive models) and CIDM standard methodology and best practices are implemented in day to day routines by self and team
  • Act as Peer coach and shares best practice with team
  • Act as Subject Matter Expert on relevant Data sources, Channels, and CIDM standards
  • Train and mentor new team members, as needed
  • Proficiency in SAS and SQL is a must

Must-Have Skills:

  • 4-5+ years speciality expertise – relational database marketing and structured programming concepts, including the use of data analytic and decisioning tools (e.g., SAS, SQL, Aprimo Teradata etc.)
  • 4-5+ years experience in application of experimental design
  • Strong Analytical mindset
  • Ability to build strong lateral relationships through influence
  • Strong project management and implementation skills – time management
  • Strong problem resolution and decision-making skills
  • Strong written/oral communication skills to develop and convey thoughtful and insightful explanations
  • Ability to work steadily and accurately under pressure, especially during peak periods
  • Attention to detail and time management is critical. 
  • Strong experience in the financial services industry, including understanding of marketing is an asset
  • Continuous improvement mindset
  • Some Facilitation Skills / Coaching Skills
  • Some Strategic mindset

Nice-To-Have Skills:

  • Python and data lake experience

Soft Skills Required:

  • Good communication
  • Teamwork and Co-operation
  • Impact and Influence
  • Change Leadership/Management
  • Organizational Awareness
  • Achievement Motivation
  • Dealing with Ambiguity
  • Dynamic Teaming Ability
  • Clear and concise communication with business partners

Education: Highest Education

Finance professional is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.