JOB DESCRIPTION
Location: Hybrid | Downtown, Toronto
Duration: 12 months
Our client a leading financial institution in Downtown Toronto is looking for a Product Specialist- Digital Web Experience to support and evolve the work website. The successful candidate will have the opportunity to work with one of the Top 5 Banks in Canada.
Typical Day in role:
- Collaborate with marketers, sales teams and compliance stakeholders to gather, analyze and refine business requirements for website features and updates.
- Manage, triage, and validate content and functional requests ensuring alignment with brand, legal and accessibility standards.
- Support the product owner in backlog grooming, user story creation, and UAT across regions and instances
- Analyze behavioural data using platforms like Google Analytics and translate insights into actionable recommendations to enhance user engagement and conversion.
- Partner with UX designers, developers, and QA analysts to ensure delivery of high-quality digital experiences.
- Support SEO, site tagging and campaign tracking efforts in coordination with digital marketing teams.
- Facilitate content audits, analytics reviews or post-launch retrospectives, driving continuous improvement.
- Coordinate with digital marketing platform owners (e.g., marketing automation tools, social, CRM) to ensure integration points with the website are functioning effectively.
Must-Have Skills:
- Familiarity in a digital product, digital marketing or web analyst role-preferably within financial services or another regulated environment.
- Hands-on experience with CMS (dotCMS, WordPress, Adobe Experience Manager, Sitecore or similar).
- Experience with marketing ecosystems (marketing automation platforms like Salesforce Marketing Cloud, Eloqua or HubSpot).
Nice-To-Have Skills:
- Familiarity with financial product structures (mutual funds, ETFs, or institutional mandates).
- Experience working with component-based design systems or digital libraries.
- Exposure to compliance workflows and legal review processes for digital content.
- Understanding of Agile methodologies and SDLC, including backlog management, QA coordination, and stakeholder demos.
- Experience in using Google Analytics (GA4 preferred) or similar behavioural analytics platforms to produce insights and recommendations.
- Understanding of digital accessibility standards (e.g., WCAG) is considered a strong asset.
Soft Skills Required:
- Strong communication and collaboration skills to work across technical and non-technical teams.
- Detail-oriented, organized, and capable of handling multiple priorities in a fast-paced environment.
Education: Highest Education
Finance professional is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.