Manager, Enterprise Growth Marketing, Media

  • Location: Toronto, Ontario
  • Type: Contract
  • Job #3841

JOB DESCRIPTION

Location: Hybrid (Downtown, Toronto)
Duration: 1 year

Our client, a leading financial institution in Downtown Toronto is looking for a Manager, Enterprise Growth Marketing, Media to be responsible for the development and execution of holistic paid media programs, including affiliates, search, social, and programmatic display to drive unit sales, revenue, and growth. The successful candidate will have the opportunity to work with one of the Top 5 Banks in Canada.

Typical Day in role:

1. Be the Paid Media Champion

  • Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
  • Tie paid acquisition efforts into an overall holistic omnichannel strategy
  • Stay up to date with the digital advertising industry, best practices, and capabilities
  • Make recommendations on new ideas and testing opportunities
  • Identify trends, training, and coaching opportunities for the team to improve their digital buying skills

2. Campaign Management

  • Lead the development of Paid Media Acquisition strategy across all digital channels (Affiliates, Search, Social, and programmatic display) to drive unit sales
  • Contribute to overall squad efforts to achieve forecasted sales and revenue goals
  • Execute paid media strategy in the platform, track budgets and optimize for performance
  • Manage ad copy creation and ad approvals across all channels

3. Collaboration

  • Partner with SEO specialists, customer journey managers, content specialists, and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance
  • Work with business line partners and squad team members to achieve business objectives
  • Partner with the Analytics team to develop a dashboard and verify data

Must-Have Skills:

  • 5+ years of experience in digital marketing with a solid understanding of performance marketing channels, technology, and analytics that is also current with an ever-changing digital landscape
  • Experience with digital marketing platforms such as:
    • Facebook Ads Manager
    • Google Analytics
    • Search Ads 360
    • DV360
    • Google Ads Manager
    • Google My Business
    • Adobe Analytics
    • Salesforce Marketing Cloud
    • Confluence
  • Excellent English Language is a must

Nice-To-Have Skills:

  • Prior FI Experience
  • French proficiency

Soft Skills Required:

  • Ability to manage, collaborate, and/or influence cross-functional groups, team members, and senior stakeholders, both based within Canada as well as outside of the market.
  • Strong interpersonal/communication skills and high level of strategic thinking.
  • Superior writing, research, presentation and project management skills.
  • Strong Leadership Qualities
  • Extroverted and Outgoing
  • Excellent Communication and Interpersonal Skills
  • Ability to adapt quickly
  • Storytelling and presentation skills
  • Quick learner
  • Attention to detail

Education:

  • BA in (Marketing, business, or related areas) or years of experience in the field

Finance professional is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.