Email Marketing Developer – Proficient

JOB DESCRIPTION

Location: Hybrid | Downtown, Toronto

Duration: 12 months

Our client a leading financial institution in Downtown Toronto is looking for a Email Marketing Developer – Proficient to handle the execution of email marketing campaigns in Salesforce Marketing Cloud, including day-to-day operations such as email development, campaign set-up, scheduling, testing/quality assurance and deployment. The successful candidate will have the opportunity to work with one of the Top 5 Banks in Canada.

Typical Day in role:

  • Continuously monitor industry trends, technologies, and standards with respect to email development and online marketing and be able to research, recommend, and apply new technologies as they emerge.
  • Champion continuous advancement of email features, process improvements, and automation capabilities to optimize customer experience and internal/external workflows.
  • Conduct A/B tests to experiment with subject lines, email layouts, and creatives to drive increases in open and click-through rates.
  • Ensure campaign accuracy, timeliness, and impact by collaborating with team members and stakeholders.
  • Develop with Distributed Marketing content blocks for emails sent with Distributed Marketing.
  • Establish and maintain email best practices while adhering to Wealth Management brand standards.
  • Create and update new or existing email templates/journeys
  • Collaborate on documentation and organization of the Salesforce Marketing Cloud Ecosystem
  • Work closely with the Manager of Digital Messaging to create efficiencies and automations for email campaigns

Must-Have Skills:

  • Salesforce Marketing Cloud Email Specialist
  • Minimum 2-4 years of experience in Salesforce Marketing Cloud or similar
  • Proven experience with Automation Studio and Journey builder
  • Strong knowledge of best practices for email deployment, data analytics, segmentation, dynamic content, etc.
  • Hands-on knowledge and experience with HTML, CSS, and AMP script (or similar) for email creation
  • Ability to organize multiple deadlines and perform a variety of tasks concurrently and efficiently
  • Knowledge of privacy laws, CASL/CAN-SPAM/GDPR

Nice-To-Have Skills:

  • Python, REST API, SOAP API, MJML, React, Vue
  • Salesforce Email Marketing Specialist Certification
  • Experience within Salesforce Sales cloud, Cloud pages, and JavaScript

 

Soft Skills Required:

  • Problem Solving, Communication, Creativity, Self-Motivation, Flexibility and Adaptability, Critical Thinking, Persistence, and Patience 
  • Excellent written and verbal communication skills

Education: Highest Education

Finance professional is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.