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Email Marketing Developer

  • Location: Toronto, ON
  • Project Type: Information Technology (IT)

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JOB DESCRIPTION

Location: Hybrid | Downtown, Toronto

Duration: 12 Months 

Our client, a leading financial institution in Downtown Toronto, is looking for a Email Marketing Developer to Collaborate on documentation and organization of the MarTech ecosystem. The successful candidate will have the opportunity to work with one of the Top 5 Banks in Canada.

Typical Day in role:

  • Handle the execution of email marketing campaigns in Salesforce Marketing Cloud, including day-to-day operations such as email development, campaign set-up, scheduling, testing/quality assurance and deployment.
  • Continuously monitor industry trends, technologies, and standards with respect to email development and online marketing and be able to research, recommend, and apply new technologies as they emerge.
  • Champion continuous advancement of email features, process improvements, and automation capabilities to optimize customer experience and internal/external workflows.
  • Conduct A/B tests to experiment with subject lines, email layouts, and creatives to drive increases in open and click-through rates.
  • Ensure campaign accuracy, timeliness, and impact by collaborating with team members and stakeholders.
  • Develop with Distributed Marketing content blocks for emails sent with Distributed Marketing.
  • Establish and maintain email best practices while adhering to Bank’s Wealth Management brand standards.
  • Create and update new or existing email templates/journeys
  • Collaborate on documentation and organization of the Salesforce Marketing Cloud Ecosystem
  • Work closely with the Manager of Digital Messaging to create efficiencies and automations for email campaigns
  • Work with Senior Platform Managers to identify and implement template and code organization improvements while following established version control and change management processes.

Must Have Skills:

  • Strong written and verbal communication skills
  • Strong knowledge of email marketing best practices
  • Strong knowledge of CASL rules
  • Working knowledge of AMPscript
  • Working knowledge of Automation Studio, Journey Builder, and CloudPages
  • Working knowledge of SQL
  • Working knowledge of troubleshooting rendering across email clients
  • Salesforce Marketing Cloud Email Specialist certification
  • Experience breaking down email designs into either one-time or reusable modules / content blocks as needed

Nice-To-Have Skills:

  • Python, REST API, SOAP API, MJML, React, Vue
  • Experience developing HTML templates and modules from scratch for use in Salesforce Marketing Cloud
  • Experience working with Marketing Cloud Connect and Distributed Marketing
  • Experience working with Salesforce Sales Cloud or Salesforce Financial Services Cloud
  • Experience working with Server-Side JavaScript and API
  • Knowledge of GitHub
  • Knowledge of Package Manager
  • Salesforce Marketing Cloud Developer certification

Soft Skills Required:

  • Problem Solving, Communication, Creativity, Self-Motivation, Flexibility and Adaptability, Critical Thinking, Persistence and Patience

Education:

  • Highest Education

FP Inc. is committed to creating an inclusive environment where all team members and clients feel like they belong. In accordance with the requirements set out in the Employment Standards Act, FP Inc. hereby declares that AI is utilized in the screening process for this position. The hourly compensation range for this role is $50/hr -$61/hr. We seek applicants with a wide range of abilities, and we provide an accessible candidate experience. We advocate for you and welcome anyone regardless of race, colour, religion, national origin, sex, physical or mental disability, or age.